If  you sowed in excellence, you'll reap excellence.....   A.R Bernard

A Zone committed passionately to loving God and meeting the needs of every single soul.

Michael Dell - CEO of Dell Computer

History 

To please his parents, Dell enrolled as a premed student at the Uninversity of Texas in 1983, but by then he was really only interested in tinkering with the computers,

During his first semester, he brought remaindered, outmoded IBM PCs from local retailers, upgraded them in his dorm room, and started selling them not only around campus, but in the local business community as well. Revenues were $180,000- first month

Dell quickly realized that instead of upgrading older machines, he could buy components and assembly the whole PC himself more cheaply. He sold the machines he put together directly to customer at a 15% discount to what establish brands were charging, even though his models had substantially more computing power.

Dell began selling the computers - which by this point carried his own brand name - made to order. A customer calls up or contacts the company via the Internet and explains exactly what he does - or does not - want in his computer and his customised machine is on its way within 36 hours.

The approach - which allows the company to keep costly inventory to a minimum - has proven so successful that Dell's competitors have started to copy it, although they are nowhere near achieving Dell Computer's success in going direct to consumers.

Personally, Dell has toppled every milestone there is. In 1992 he became  - at age 27 - the youngest CEO of a Fortune 500 company and he is now universally described as the wealthiest man in Texas.

 Dell said that the company do makes mistakes. But like all high performers, it learns from them, ultimately becoming more focus as a result.

Michael Dell, " Just a kind of flip this around for a second, let's suppose you took all of Dell's 22,000 employees and put them in a room and said ' Instead of selling direct, we're going to sell indirect.' That's a pretty radical shift. When you grow up in the industry of indirect, direct is the enemy."